Substack Becomes What We Make It

If you want something to stay different, you have to treat it differently.

Lately, I’ve been reading notes from writers saying they only work an hour or two a week, or that they batch all their posts for the next week, or that they are teaming up with ‘xyz’ to reach more people here on Substack. Then, in future notes or posts, those same writers worry about the 2026 Substack algorithm changes and complain that Substack is turn…